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Fashion Targets Breast Cancer

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client Brown Thomas
project Fashion Targets Breast Cancer Campaign

Hollywood Star Minnie Driver launched the Fashion Targets Breast Cancer Ireland 2008 campaign. (FTBC) is a worldwide charitable initiative of the Council of Fashion Designers of America/CFDA Foundation.

Minnie was in Ireland to launch the Diane von Furstenberg designed Fashion Targets Breast Cancer tote bag, which was created exclusively for the FTBC 2008 Ireland campaign. The bag was inspired by DVF's Spring/Summer 2008 "Under the Volcano" collection.

All proceeds raised from the sale of the bag went to Action Breast Cancer (a programme of the Irish Cancer Society) and Europa Donna Ireland.

The campaign involved designing instore point of sale, press advertising, event invitations, 6 sheet advertising, bus rears and press advetorials.