CHA branding

client CHA
project Identity and packaging

Cha is a new brand to the Irish beverage industry. Its unique selling point is that it is a Japanese Green Tea (which differs from the more popular Chinese green teas).

The health benefits of Japanese Green Tea are enormous: it can reduce high blood pressure, lower blood sugar, can boost the immune system because of its high concentrations of polyphenols and flavenoids. Also Green Tea antioxidants have been shown to lower cholesterol.

I was asked to create an identity & branding which would promote a healthy lifestyle aswell as be bold enough to compete in the competitive beverage market

I created: identity, branding, bottle packaging, box packaging.